Adams Regulatory News (ADA)

13 May 2005 07:19

Adamind Ltd13 May 2005 THE WORLD'S LEADING TELECOM SUPPLIER SELECTS ADAMIND's SOFTWARE FOR VIDEO CONTENT ADAPTATION Deployment of video content adaptation software is in addition to Adamind'smedia adaptation of MMS software currently being provided as part of the world's leading telecom supplier's MMC to its Global Operator Customer Base MILPITAS, Calif. - May 12th, 2005- Adamind (LSE: ADA), a leading provider ofsoftware products for rich media adaptation and value-addedservices technologies for MMS and Mobile Content Services, confirms thatEricsson, the world's leading telecom supplier, has integrated Adamind's videocontent adaptation software as part of their Multimedia Messaging Center (MMC),enabling operators to offer video messaging to their growing subscriber base. Furthermore, Ericsson will use Adamind MediaSpireTM's integrated support fordigital rights management (DRM) to provide a solution for distributing premiumapplication content through the Ericsson MMC. The integration of these newsoftware products is in addition to Adamind's images and audio media adaptationsoftware currently being deployed by Ericsson in over 50 operators' MMS centersglobally, including top-tier operators in Europe, North America and Asia. Ericsson's MMC solution includes all the components and solutions that anoperator needs to offer subscribers a rich multimedia messaging experience.Ericsson selected Adamind's suite of software for its superior video, image andaudio transcoding technology as well as whole message adaptation capabilities.Adamind's suite of software increases MMS interoperability, scalability andreliability, and reduces the number of missed messages within the operators'network. Adamind's sophisticated device-profiling features are already available for over100 devices, storing hundreds of multimedia-related attributes, characterizingany messaging device and enabling adjustment of any media- rich content to fitany end user device, boosting the reach of the messaging services to a maximumnumber of users. In addition, Adamind MediaSpireTM is the first software productto be fully compliant with the OMA-STI 1.0 standard. Shailendra Jain, Chief Executive Officer of Adamind said: "We are delighted thatEricsson has chosen to deepen our partnership by selecting additional mediacontent adaptation suite of software from us. "Adamind's software enables operators to meet their growing needs for increasedARPU in the short term, as well as scalability and interoperability in thelonger term. We look forward to working with Ericsson to enable operators todeliver rich media communications across any network and any device." Enquiries: AdamindYossi Hermush +972-9769-9503 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 Notes to Editor About Adamind Adamind (LSE: ADA) is a leading provider of rich media content adaptation andenhancement software for MMS, content services and value added services markets.Adamind's MediaSpireTM enables delivery of images, text, ringtones, audio andvideo to and between a variety of mobile devices, domains and networks, drivingtraffic growth and creating the ultimate rich media consumer experience. With headquarters in the US, an R&D Center in Israel, a global sales force andstrategic channel partnerships with some of the top MMSC vendors and top-tiersystem integrators - all major Blue Chip companies such as Ericsson, Motorola,Openwave and LogicaCMG - Adamind is positioned to deliver superior qualityproducts, services and support to its 80+ tier-1 and tier-2 operator customerdeployments across the globe. www.adamind.com About Ericsson Ericsson is shaping the future of Mobile and Broadband Internet communicationsthrough its continuous technology leadership. Providing innovative solutions inmore than 140 countries, Ericsson is helping to create the most powerfulcommunication companies in the world. Ericsson is the leading supplier of MMS in all regions (Europe, Middle East,Africa, Asia and Americas) and has over 90 commercial MMS contracts.www.ericsson.com/ This information is provided by RNS The company news service from the London Stock Exchange