Adams Regulatory News (ADA)

13 Sep 2005 07:03

Adamind Ltd13 September 2005 ADAMIND SIGNS AGREEMENT WITH IBM TO DELIVER MEDIA ADAPTATION FOR MMS & CONTENT SERVICES TO SMART COMMUNICATIONS IN THE PHILIPPINES Adamind MediaSpireTM to be deployed in SMART's Nokia MMS Center for rich content messaging servicing over 20 million subscribers MILPITAS, Calif. - September 13, 2005- Adamind (LSE: ADA), a leading globalsupplier of media adaptation software in the Mobile Messaging, Content andConvergence Services markets, announces a new joint deployment with IBM toadvance rich media messaging at SMART Communications, Inc. - the Philippines'leading mobile operator with more than 20 million subscribers. The deployment will enable SMART's subscribers to access a wide range ofmulti-media messaging services (MMS) and send and receive premium content suchas picture messages, animated e-cards, polyphonic ringtones, cartoons and moviesacross any device or network. IBM, one of the world's largest system integrators, is providing consultancy andintegration services and has selected Adamind's MediaSpireTM media adaptationsoftware for deployment at Smart's Nokia MMS Center. The Philippines is a fast growing telecommunications market with a strongpotential for the mass adoption of next generation mobile content-rich services.The country is already known as the SMS capital of the world, with an impressive40% of the total mobile data ARPU, higher than any other country in the world.SMART handles an average of 20 million SMS messages per day and it expects thenew MMS services - under brand names such as Fun Pix, Traffic Shots, Poly Tones,Card Toons and Real Pix - to lead to a significant increase in volumes and ahigher contribution to ARPU. Adamind's MediaSpireTM sits at the heart of SMART'S networking infrastructureand is a critical component that adapts mobile content so that it can beproduced for, delivered to, and received by any device or network withoutrunning into problems of compatibility. In addition, Adamind's device managementtool will enable SMART to quickly introduce and tune new devices with supportfor all available content services. Shailendra Jain, CEO of Adamind said: "The combination of IBM's consulting andintegration expertise and Adamind's innovative media adaptation technology, hasenabled SMART to implement a rapid solution to meet the burgeoning demand ofmillions of their subscribers for a richly enhanced communications experience," Enquiries: Adamind +44 20 7929 8989 on the day and thereafterShailendra Jain, CEO +1 408 468 3961 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 Notes to Editor About Adamind Adamind (LSE: ADA) is a leading global supplier of media adaptation software inthe Mobile Messaging (MMS), Content and Convergence Services markets. Adamind'sMediaSpireTM enables delivery of images, text, ringtones, audio and video to andbetween a variety of mobile devices, domains and networks, driving trafficgrowth and creating the ultimate rich media consumer experience. With headquarters in the US, an R&D Centre in Israel, a global sales force andstrategic channel partnerships with some of the top MMSC vendors and top-tiersystem integrators - all major Blue Chip companies such as Ericsson, Motorola,HP, Openwave, LogicaCMG, Critical Path and CBOSS - Adamind is positioned todeliver superior quality products, services and support to its 90+ tier-1 andtier-2 operator customer deployments across the globe. This information is provided by RNS The company news service from the London Stock Exchange