365.L Regulatory News (365)

10 Aug 2006 07:00

Playtech Limited10 August 2006 Playtech Ltd Playtech Win ukbetting plc Casino Contract Operator integrating highly successful brands to Playtech platform Playtech, the AIM listed international designer, developer and licensor ofsoftware for the gambling industry, today announces that it has signed acontract with ukbetting plc to migrate its highly successful casino brands,which complement the operator's leading sportsbook sites, to the Playtechsoftware platform. ukbetting.com and totalbet.com, both of which are focused on the UK and Europeanmarkets, will be tightly integrated with the Playtech platform through itsproprietary integration package which has been created to provide added-value tosportsbook operators and their customers. This latest migration brings the total number of Playtech licensees to 44,operating a total of 139 game sites. Playtech's casino product incorporates a customized software package designedspecifically with sportsbook operators and sports fans in mind and offersoperators' players over 90 richly-themed games, including some of the bestprogressive games in the industry. This is based on Playtech's industry leadingNext Generation (NG) platform which supports multiple window gameplay,integrated web presentation within the gaming environment and an embeddedreal-time ticker display. These technological developments provide increasedoperator control over gaming content and consequently increase player conversionrates across all games. Avigur Zmora, CEO of Playtech, commented "Playtech continues to attract quality operators seeking to enhance theiroffering and increase their bottom line and I am delighted that one of the UK'sleading sports content and gaming operators has become a Playtech licensee as aresult. This is a clear endorsement of our technically superior product and webelieve that our package will benefit ukbetting's players by offering a richergaming experience. This agreement presents a great opportunity to both Playtechand ukbetting and I look forward to a long and successful relationship withthem." Eric Semel, CEO of ukbetting plc, commented: "We are looking forward to working in partnership with such a respected andtrusted software developer as Playtech. The Playtech casino product and backendreal-time marketing tools are market leaders, and will provide a quality playerexperience to our users. The integration of our casino brands is the final stepneeded in order for our customers to play all of our products, namely sportsbetting, casino, poker, and games from a single wallet." - ends - For further information: Avigur Zmora, CEO, Playtech Ltd c/o Bell Pottinger Tel: 020 7861 3232 www.playtech.com Peter Otero / Alexandra Walton Bell Pottinger Corporate & Financial Tel. 020 7861 3232 Notes to Editors Playtech - Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. - Playtech gaming applications include online casino, poker, bingo, live gaming, land-based kiosk networks and fixed-odds games - Founded in 1999, Playtech has over 250 personnel located globally, around eighty percent of whom are engaged in research and development of current and future gaming technologies. - The company listed on the AIM market in March 2006 About ukbetting plc ukbetting plc (AIM: UKB.L) is the UK's leading online gaming and sports contentoperator. Listing on the Alternative Investment Market in August 2001, ukbetting has since pursued an active acquisitive strategy and now owns and operates ten sports content sites (sportinglife.com, sportal.com, bettingzone.co.uk, TEAMtalk.com, www.rivals.net, www.football365.com, www.planetrugby.com, www.planetf1.com, www.golf365.com and www.cricket365.com),an odds comparison site (oddschecker.com) and three wagering sites(ukbetting.com, totalbet.com and goldbet.com). Through these sites it is possible to find in-depth information, and place fixed-odds bets on a variety of sports including horse racing, football, cricket, rugby, tennis, as well asplay poker, casino and skills based games. This information is provided by RNS The company news service from the London Stock Exchange