365.L Regulatory News (365)

18 Apr 2005 07:00

ukbetting PLC18 April 2005 18 April 2005 ukbetting plc Agreement with 3 to launch Football365 m-site ukbetting plc, the online gaming and sports content provider, announced todaythe launch of its first branded, stand alone, channel on the UK's largest 3Gmobile network. ukbetting's football content site, Football365, will be providing 3, the UK'sfirst video mobile network, with a managed-site ('m-site') for its customers toaccess directly through their 3G video mobiles. Customers of 3 will be able to take advantage of a range of free and paid-forfootball content via the Football365 branded m-site, including wallpapers, clubrealtones, editorial comment, competitions, quizzes, animations and Conferencefootball weekend previews. Under the agreement with 3, which is the UK's fastest growing network with overthree million customers, the Football365 m-site will be available through 'Todayon 3', 3's live video mobile news and entertainment channel.. Football365 willbe the sole provider of football wallpapers and ringtones on 3's network andwill be placed prominently within the football index All elements of 3's Football365 channel were developed in-house at ukbetting,which will also be hosting the m-site. The advanced technical capabilities of a3G network have enabled a very high level of quality, speed and interactivity. David Annat, Head of Content, commented, "We are very excited about the Football365 m-site for 3. Not only is one of ourbrands very well positioned on a major mobile network, but it also signals animportant advance in ukbetting's technical capabilities." Graeme Oxby, 3 UK's Marketing Director said, "3's video mobile services are designed to be immediate, accessible and fun forcustomers. We offer a broad selection of easy-to-use and affordable contentservices and Football365 fits perfectly with this approach. 3 has the leadingrange of video mobile services and m-sites are part of our strategy to maintainthat leadership by increasing choice for our customers." -Ends- For more information, contact: ukbetting plc 0113 399 2230David Annat, Head of Content Financial Dynamics 020 7831 3113Edward Bridges / Juliet Clarke 3 020 7350 5696 Media office Notes to Editors ukbetting plc ukbetting plc (AIM: UKB.L) is the UK's leading online gaming and sports contentoperator. Listing on the Alternative Investment Market in August 2001,ukbetting has since pursued an active acquisitive strategy and now owns andoperates ten sports content sites (sportinglife.com, sportal.com,bettingzone.co.uk and TEAMtalk.com, www.rivals.net, www.football365.com,www.planetrugby.com, www.planetf1.com, www.golf365.com and www.cricket365.com),three odds comparison sites (oddschecker.com, casinochecker.com,pokerchecker.com) and three wagering sites (ukbetting.com, totalbet.com andgoldbet.com). About 3 Hutchison 3G UK Limited deliver third-generation mobile multimedia andcommunications services under the 3 brand in the UK, offering a convergence ofmedia, information and telephony to enable live video calls, multimedia contentand entertainment while on the move. 3 services are available from sister companies in Australia, Austria, Denmark,Hong Kong, Israel, Italy and Sweden. 3 also holds UMTS licences in Ireland andNorway. For further information, please visit: www.three.co.uk or call the 3 MediaOffice on 0207 350 5696. Three facts about 3: • 3 is the UK's first video mobile network. • 3 is the UK's fastest growing mobile network. Over 3 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football. • 3's network offers national coverage for calls and texts, and over 82% coverage for video services. This information is provided by RNS The company news service from the London Stock Exchange