1Q 2010 Business Results

29 Apr 2010 07:08

1Q 2010 Business (Preliminary) Results -- The preliminary results shown in this table may differ from the final results 1. Details Year to Current Previous Year Classification Term Term Comparison (unit: (first (fourth (first in million quarter quarter quarter of Won, %) of 2010) of 2009) Changes 2009) Changes Current Sales Results 3,018,246 3,100,103 -2.64% 2,876,461 4.93% Amount Accumulative Results 3,018,246 12,101,184 -- 2,876,461 4.93% Operating Current Income Results 480,470 443,146 8.42% 564,007 -14.81% Accumulative Results 480,470 2,179,337 -- 564,007 -14.81% Ordinary Current Income Results 408,953 263,356 55.29% 423,296 -3.39% Accumulative Results 408,953 1,657,343 -- 423,296 -3.39% Current Net Current Profit Results 321,755 244,235 31.74% 316,748 1.58% Accumulative Results 321,755 1,288,340 -- 316,748 1.58% 2. Source of Data Data Provider SK Telecom IR Team Provided for Analysts and Institutional Investors Date of Provision April 29, 2010 / 16:00 (KST) Related Event Conference Call for the (Location) quarter ended March 31, 2010 (SK Telecom Headquarter, Conference Room) 3. Contact Supervisor IRTeam, Tae Jin Park Information (6100-2400) Organizer IRTeam, Kyung Hwan Chung (6100-1635) Organizing Team -- SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. SK Telecom Co., Ltd. By: /s/ Tae Jin Park Name: Tae Jin Park Title: Senior Vice President

Date: April 29, 2010