ASOS comparison7 Aug 2020 11:07
The ASOS comparison is very important here. Low of £10 Covid time (late March) compared to now £41, which is approx 35% premium to pre Covid price. Boo low of c£1.30 late March. ASOS was hit a bit harder during Covid to be fair, but all of this indicates a Boo price potential of £4.50 plus if the supply chain review comes back ok, which we’re all optimistic about (seems to be a win-win: is either fine, or problems but these are sorted out and the ESG funds flow in)
I would buy more but don’t want to be over exposed given current large share of portfolio... will leave some profit for others!
The good weather will get the buys flowing in too.