MM LinkedIn post for those without access2 Feb 2024 13:35
“ I’ve learned that I probably get more from Q&A sessions that anyone in the audience. Why so? 🤔
After doing any Q&A, I find myself reflecting on what was discussed for the next few days – it’s human nature. And so, on many occasions last week, after speaking at Beauty’s strategy day led by CEO Lucy Gorman, I found myself reflecting on THG’s journey in the global beauty industry to date.
THG started from a piece of paper in July 2004. By 2010, we’d built 2 sizeable divisions – an online CD/DVD retail business, and a tech provider to some major UK retailers (Ingenuity).
Despite the Sunday Times ranking THG as the UK’s fastest growing in both the 2 prior years, and the fastest growing profits in 2010, all was not well. Apple launched the iPhone in Sep 2007 and films/music were now heading to digital, creating an existential risk to THG.
We needed to pivot away from CDs/DVDs, and fast. After trialling most online categories, we landed on Health & Beauty as being the most exciting. And so that became the plan - buy a small player in each of the beauty and nutrition categories and use our technology to build them into major global players.
While THG was big at c£150m revenues, we’d “bootstrapped” the business and had zero cash for M&A. Most people laughed at the plan of a DVD retailer moving into the prestigious beauty market, but in April 2010, a few investors, including Iain McDonald, backed us with £9.5m of capital to support the plan.
In Nov 2010 we made our move by buying LOOKFANTASTIC.COM, a small Brighton based online hair care retailer, for £19m.
Fast forward 13 years and THG is now a serious global beauty player with annual beauty revenues of £1.2bn across the globe. We now own some fantastic brands, like ESPA, Perricone MD, Christophe Robin and Biossance, to name a few.
But our reach into the industry goes much further. THG owns labs both in the UK and US, developing and manufacturing beauty products for most of the major brand houses in the world, while Ingenuity also supports in providing digital solutions for many of these global brands.
Spending this past week reflecting on THG’s beauty journey brought back memories of a few scars from along the way. But mainly it put a smile on my face. Not least when thinking about moving from selling DVDs into the premium beauty industry.
#weareTHG
#beauty
#pivots”