RE: Eve shares tipped thisismoney By ROSIE MURRAY-WEST, FINANCIAL MAIL ON SUNDAY21 Sep 2020 16:39
DG From my I assessment and information releast I taken it as this was there plan from very early on. There's two reasons they made that choice, to bring the company back into profit by cutting cost, and using the credits already paid for to promote into autumn and winter, the busy period based on historical information.
My point being we are playing with different cards now and they should of seen the growth during the first lock down period instead it's my view they runout of products and staff to meet the demand and didn't take the signs seriously anough to change policy, instead followed the instructions from the MMS who were no doubt looking for the placing in December at around 8p. That's not going to happen now. Eve have anough money to do one more descent campaign then will need to raise, my take is this will show a profit Q2 but that and more will be needed to get this to a place all investors wish to be and targeted advertising still isn't cheap but wish them well. The only light on the horizon is a buyout and in this flooded market the price will be reflected in the sale price.