RE: Great turnaround7 May 2021 23:23
I think the difference with Ted is that we are in the early stages on a turnover/rescue plan in the middle of a pandemic.
So once we get through this and wedding, ascot, etc, and the social/party season gets underway again with City workers returning to offices then this could get going quite nicely.
The beauty of side is stylish, but not too expensive so is very accessible and has a strong brand and global appeal.
I am biased though I love Ted Baker stuff :)