Evolving tv...22 May 2021 19:37
‘People now prefer watching streaming platforms to broadcast TV, according to a study by the Magnite advertising platform’
They would say that, wouldn't they, marking their own homework.
However, it’s no surprise, we knew that was the way things were going anyway. More importantly, how will advertising change? Totally with no return or half and half? If anybody caught Carolyn McCall, CEO at ITV, on BBC Radio4’s Desert Island discs a few months back, she gives her vision on evolving advertising. McCall makes some interesting observations, worth a listen if you can track it down. Also interesting is this link posted by Janus1on the ITV forum.
https://apple.news/AaqJ4RGoSQqaTjVK5pErIiA