RE: Volume6 Nov 2020 12:04
Fair to have the opinion. Fact is that mid range more premium brands are still in demand, especially Joules, SDRY, Ted Baker and the likes of Boden. Online sales are booming and its high margin too. Research including brand studies show that.
The issue for SDRY and TED has been stock. Once cleared, the business has reset. Two STRONG brands and Ted has excellent licensing beyond its core clothing
French Connection has struggled for some time. The FCUK campaign was brilliant, but they had nothing after that.