RE: Valued like a discounted brand6 Jan 2024 04:31
What is priced into the stock is only the full-price heritage outerwear and rainwear business, which is a £1bn+ revenue business trading at full price in the flagship stores / online stores. Using European full-price lux co 4x sales multiple (lvmh, prada, moncler) the heritage outerwear and rainwear business already accounts for all the Burberry current market cap.
Daniel Lee's magic and outlet/wholesale/licensing profit are all freebies.
It's probably the cheapest yet with strong business quality right now in the lux space. Bottom of the food chain you got tapestry and capri owning the aspirational base and constantly discounting (even versace is discounting on the website...), top of the food chain you got hermes. Brby dan lee is pushing brby up to the top table but you get this for free - no need for this to play out for the investment to work (i.e. Dan lee doesnt meddle with heritage trench coat which is the only thing being priced into the stock)...