Competition18 Jun 2014 09:33
We are not looking to DISPLACE the competition, that's the beauty of it, we are looking to stream line their current process so that's it not just specialised labs that can do it thus increasing our target market.
Premaitha’s non-invasive pre-natal IONA® Test is based on next generation DNA sequencing technology. To date the complexity of this technology has meant that tests which employ next generation sequencing technology are only available in a small number of specialised reference laboratories. The IONA® Test is designed to simplify and standardise the next generation sequencing workflow so that laboratory customers without a background in molecular technology can offer the new tests. Rather than compete with the current providers to displace them, Premaitha supplies a product to these laboratories allowing them to continue to provide their services.