RE: ITM 120 MW unit UK gets planning permission24 Mar 2026 08:58
If you noticed he is in Houston, at CERAWeek, the world's premier energy conference.
He has shared this after the panel he attended.
Europe is clearly at the centre of activity, with energy sovereignty and resilience now front and centre.
Demand for green hydrogen is building in layers. Today, it is mainly driven by existing hydrogen users decarbonising their operations, such as refineries, and by energy companies looking to manage and store renewable power. At the same time, industries like steel, cement and paper are starting to move. In most cases, this begins with blending and then progresses to fully displacing natural gas over time.
Infrastructure will be a major unlocking factor, which is why Europe is investing heavily in hydrogen pipelines and storage. This will allow production where renewable energy is abundant and transport to where it is needed.
On technology, the cost narrative is shifting. Scale, vertical integration, standardisation and modularisation, alongside continued innovation in cost-effectiveness and energy efficiency, are driving real progress. The market is moving forward, even if not always at the pace some would like.
Ultimately, nothing replaces delivery. The lessons from real-world deployments are invaluable. Getting projects built and operating at scale is what creates confidence, bankability and unlocks further investment.
At ITM Power, we are already seeing our customers operate projects profitably, demonstrating that green hydrogen can work on a commercial basis. This takes away early-mover risk and helps unlock faster adoption across industry.