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The Ocado retail figures on the surface look impressive however the gloss comes off when you dig deeper. At the start of the year Ocado retail had 25% spare capacity in their CFCs. They overexpanded causing a capacity overhang issue. Since then they have slashed the price on goods, vastly increased promotions - free delivery promotions. This has resulted in more customers however not an increase in sales guidance. See previous Ocado retail trading statement. Ocado retail are selling more to more people but due to the lower profit margin it's not resulting in an increase in profitability.

As I have mentioned previously an Ocado cash raise imo is nearer than many realise.. Bernstein finally waking up to this reality.

"Bernstein said it thinks Ocado will need "significant" additional capital (£0.5bn to £1bn) on top of refinancing £1.45bn debt over the next two to three years."

There are many brokers through which you can short UK stocks. Below are some...

https://brokerchooser.com/best-brokers/best-brokers-for-short-selling-in-the-united-kingdom

There's many ways a PI can short. IG just one such facilitator of retail shorts..

https://www.ig.com/uk/trading-strategies/how-to-short-sell-stocks-181115

Shares don't go down in straight lines. I've been short since the mid £9s. The bubbles up don't bother me. It's the bigger picture I'm focussed on. The issues within Ocado group that are mounting.

Yes, results day set up nicely..

"Bernstein is a crap broker anyways nobody takes notice , from 1000 to 260"

Well the market values their research. It has marked Ocado shares down 7% as a result....

Bernstein cuts Ocado to 'underperform' (outperform) - price target 260 (1,000) pence

Huge slashing of price target and outlook from them.

I remain short. Further falls to come imo as other brokers follow suit.

Certainly Steiner has a direct interest in Ocados share price improving. He though has and is wisely lining his pockets via swollen bonuses not linked to the share price. Covering his bases.

Yes, the major shareholders have faith in his ability.... for now. If the chronic mismanagement and underperformance continue imo they will turn on him...

Steiner's bonus is not wholly linked to the SP. If Ocado underperform he still gets another £5m. He astutely has his bases covered and will come out a winner whatever occurs. Shareholders however are not in this position and are brutally exposed to Ocados underperformance...

"The bonus is dependent on Ocado’s share price rising to £29.69 in three years’ time, and improved cash flow; if this goal is missed then Steiner would be set to receive up to 600% of his base salary, or almost £5m."

M&S still refusing to pay the final payment to Ocado. Clearly they are far from happy...

Promising earnings figures.... Lol

Ciao Phoenixy, all the best. I doubt the stick will ever reach 600p again.

Down...

Look at the large holders in other large failing FTSE companies. You'll see big well known investors holding shares that have shrunk in value. Professional investors often get it wrong..

Many companies have had good tech but bad timing. If the timing is wrong the market can bring you down with ease..

https://www.triplepundit.com/story/2016/good-tech-bad-timing-power-market/56941

I think they are regretting their purchase..

Id say it's less than a 50/50 chance.....

Morgan Stanley are not a corporate broker for Ocado.. info is in below link..

https://www.adviser-rankings.com/company/6705/ocado-group-plc/ftse-250/consumer-staples

Https://www.proactiveinvestors.co.uk/companies/news/1050518/ocado-shares-tumble-as-sobeys-failure-leads-to-broker-downgrade-1050518.html

If you read Ocados management speak/ press releases then you'll never understand the reality of what's going within Ocado group. It's between the lines that needs paying attention to. Kroger, Sobeys and Ocado retail have all now stopped commissioning Ocado CFCs for the foreseeable. This speaks volumes..