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Jaguar takes on Tesla in all-electric drive
Britain's biggest car maker is also developing hydrogen fuel cell-powered vehicles in anticipation of future demand
By Alan Tovey, Industry Editor 15 February 2021 • 1:11pm

Jaguar is going all-electric by 2025 under new boss Thierry Bolloré's £2.5bn-a-year investment plan that will also “reimagine” the famed marque as a rival to the likes of Tesla.

The boss of Britain’s biggest car maker will not develop new Jaguar cars with internal combustion engines after the existing models end their production runs.

Instead he is taking the badge upmarket to compete with rivals such as Aston Martin and Bentley and is planning only battery-powered models.

Land Rover is also going electric, with the first battery-powered model going on sale in 2024. All the company’s vehicles will have an electric option by the end of the decade.

JLR is also developing hydrogen fuel cell-powered vehicles in anticipation of future demand for cars powered by the gas, with the first test vehicles on the roads this year.

After taking the wheel at JLR in September, Mr Bolloré’s “Reimagine” plan also gives up on hopes of expanding to compete with much larger rivals such BMW and Mercedes-Benz.

He said the company would “focus on valuation creation, delivering quality and profits over volume”.
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Under this strategy he aims to take the Jaguar brand upmarket, and probably eliminating its SUV models, some of which compete with the company’s Land Rovers and Range Rovers.

“We will reposition Jaguar in a different manner,” Mr Bolloré said. “Land Rover is the top of the top; Jaguar would be different.”

This sets up Jaguar as a high-end competitor to Tesla, only making electric cars.
Thierry Bolloré
Thierry Bolloré says Jaguar will be "repositioned", with implications for the manufacturer's UK plants

The new strategy will also mean a battery-powered version of Jaguar’s flagship XJ saloon has been scrapped, with Mr Bolloré saying it “did not fit with our new positioning”.

Although the car chief said JLR’s British car plants - Halewood, Solihull and Castle Bromwich - would be kept, he warned they would be “rightsized, repurposed and reorganised”.

Castle Bromwich’s future has long been in question because of the low sales of Jaguar saloons and sports cars it makes.

Last year just 102,000 Jaguar cars were sold - a third of the number of Land Rover and Range Rover models.

Mr Bolloré said production of existing Jaguar models there would “continue production to the end of their lifecycle” and the company is “exploring opportunities to repurpose the plant”. This could mean consolidating some of the company’s other operations there.

The Solihull plant, which produces the Range Rover, Range Rover Sport, Range Rover Velar and Jaguar F-Pace models, will become the centre for JLR's electric car production.

Great spot Early_Bird, imagine what that does to the economic assessments of the various projects...

Early Bird 17.28

i ve got 25,290 on my screen. Where did you pick up $29k from?

Lupi Re CUSN coming to Aim tomorrow
CUSN tried to raise £5m to fund further exploration in United Downs mining area. Not mining, just scoping the size of the lode found by Cornish Lithium ( who were drilling (with CUSN's permission) to try fo rLithium in Brine.
The result?
The offer was well oversubscribed even after the raise was increased 60% to £8m + £ 0.2m from individual placees.
In other words demand is there. As a result, CUSN is able to do more exploration in another area as well - Gwinear.
I think- but can't remember for sure- hearing that an institution took a stake. That should be revealed by RNS shortly if it is not already posted somewhere. Tomorrow will be CUSN's first day on AIM. There may be a few placees who come out , but there seems to have been more money looking to get in there than there were shares available.
Is that good news for SML? I think so.

I understand the frustration, but we are hardly likely to get warning signs from someone who has just loaded up.
We do want a range of views - so -ve views just as welcome in my book. This is not a ramping facility.......

DVH Tue 16:12

Whats the song? What a difference a week makes?

CUSN is the Code for Cornish Metals Inc. It has an exposure to Cornish Lithium, but CL is a private company.
CUSN is exploring the United Down area and Gwinea and owns South Crofty . (Copper Tin and Lithium exposures,)

Cornishknocker 7.55am
Astute comment.
I agree with you. As mining came to an end in Cornwall several decades ago, use of digital methods, and certainly artificial intelligence has probably never been brought to bear before. As Cornish Lithium found several completely new lodes of tin and copper, when exploring for Lithium, it is clear that the mines in Cornwall did not close because the ore ran out, but because the metal prices fell. Now we have a completely different outlook. A boom in demand for EV cars looks likely to underpin a steep rise in demand for and the price of lithium, copper and tin. So those Cornish mines I think will be seeing action again. I hope so.
I guess they will be flying satellites over the surface and getting clues as to what lies underneath - a bit like those surveys to try to find old Inca sites in S American forests ..........................

Lupidog 7.48am
I thought it was interesting too. I was at first a bit surprised that anything with a "european" prefix with "grant" at the end appeared now, but I am guessing this one has been in the pipeline for some time.
I think the AIM exposure that CUSN will bring tomorrow will be positive for both companies. Furthermore, the increase in tin prices up to $25,290 on my screen as I write https://www.lme.com/Metals/Non-ferrous/Tin#tabIndex=0, which happened towards the end of last week can only help all in this sector. Maybe a further update to the mining scoping study is needed.

I think there is a government led determination to encourage the local (i.e. UK) production of strategic assets, especially since the importance of resilience and local production has been rammed home in No10 following the vaccine success. This is probably a helpful backdrop.
Vii

Kenny 22.48
Pleasant generous spirited post. Thanks..
Take care of yourself. Vii

Trowtech 16.54 What an unpleasant post.
Don't like a few challenging comments? It ruffles your feathers a bit does it? Please filter me out then you can carry on happy as larry under your comfort blanket , with blinkers on, unaware of a few possible pitfalls which may or may not happen.

Are you up to finding a reason why I or anyone else should buy more shares at a 46% premium to the price thought reasonable by our directors? Probably not. Oxygen, from you? Give me a break.

Another one for my filter........ Click ! that's you dealt with. Sensible discussion only..........

Nuthzard 17.02

Many thanks for the in depth feedback. That enables us to evaluate the outputs and if we can firm up the initial cost we can calculate a return. The key for those that want to do it, as opposed to licence it or sub licence it, must be to get grants from Governments and there seems to be plenty of potential around in that respect at the moment.

Kenny Today 12:23

I replied to your message explained my thinking and asked you why I should buy again, 46% above the price the directors set for the placing.
You seem to want to avoid replying.
Are you happy to see other investors come in at that premium ? Are you still happy for others to come into this investment with a DYOR warning?

Boffin 15.41
My cut and paste below refers to progression of the design rather than process development........

I have a vague memory of seeing a Bloomberg report talking about the licence fee and it being split 60:40 , but I guess that was an old one from before PHE bought out the Whites W2T Waste to Tricity company that had been the UK licensee.

Dr A 15.24 Are you coming round to my way of thinking?

Why not use the polish outfit's numbers? It is there in black and white...........

Boffin 15.41
Well found. I await Dr A's confirmation or otherwise of the cost of setting up a DMG facility. When I first came on the BB number of £5-8m were considered. I think it is much higher than that. If a DMG facility is going to cost €15m + it changes the IRR, etc for the business compared to what was considered on this BB about 2 months ago. As I have stated earlier I do not know it to be the case, but I wondered if Peel had asked PHE to put "skin in the game" because of change in this dynamic. If so, we must be prepared for the possibility of either a wait until the Protos process data is available and the IRR can be assessed with more certainty, or that PHE will have to put more "skin in the game" i.e. raise more capital, to get other licensees going. Hence concern over placings rather than rights issues.

Having read many different reports I think there are a number that talk of 30 or 35 tonnes per day
I did a search, so as to be able to revert to you quickly.
Here is the first one:-

"The design has progressed such that the DMG® facilities at Protos would have the capacity to process 35 tonnes per day of waste plastics, targeting to produce 3.8MWe on site and exporting 3.4MWe electricity and up to 2 tonnes of hydrogen per day from the site. "
from (headline)
[Search domain fuelcellsworks.com/news/waste2tricity-awarded-grant-for-pioneering-waste-plastic-to-hydrogen-technology/] https://fuelcellsworks.com/news/waste2tricity-awarded-grant-for-pioneering-waste-plastic-to-hydrogen-technology/

Did D confirm the cost of a DMG ?

I suggest you ask D about the cost of setting up a DMG unit?
I will find where I have read about DMG going to take not 25 but 30 or 35 tonnes per day and revert. Please confirm my thought about the costs of setting up a DMG are about double the £5-8m previously mentioned when you can.

Dr A I suggest you contact the company. Sorry I seem to have caused offence.