“AI is helping brands move at the speed of culture, adapting creative in real time and reimagining how ideas come to life.”4 Dec 2025 20:00
“There’s a growing belief that with AI, we can do more with less—shorter times, smaller budgets,” says Elav Horwitz, the chief innovation officer at WPP, the world’s largest advertising and marketing-services company. “But the real opportunity isn’t just efficiency, it’s transformation and value. AI is helping brands move at the speed of culture, adapting creative in real time and reimagining how ideas come to life.”
https://impact.economist.com/new-globalisation/growing-with-ai/businesses-growing-with-ai