Member Info for UWFEPC

Https://digiday.com/media-buying/wpp-media-beefs-up-its-sports-insights-prowess-with-new-partnership-with-genius-sports/

Https://www.impactonnet.com/more-from-impact/cadbury-dairy-milk-silk-returns-with-say-it-with-silk-valentines-campaign-for-2026-13298.html

The account is worth $210 million, accounting for nearly 66% of SC Johnson’s total $320 million global media business, according to 2025 estimates from Comvergence, a market research firm specializing in ad agency benchmarking.

https://www.adweek.com/media/wpp-media-sc-johnson-north-america-account-omnicom/

Salling Group, Denmark’s largest retailer, today launched a new partnership with WPP Media to connect Salling’s extensive first-party retail data with WPP’s Open Intelligence for Commerce.

https://www.wppmedia.com/news/salling-group-joins-open-intelligence-for-commerce

Https://www.vml.com/work/the-oreo-cows

WPP plots pay boost for new boss Cindy Rose

Shareholders are being sounded out over whether her base salary of £1.25 million (plus performance-related incentives) can be improved

https://www.thetimes.com/business/companies-markets/article/wpp-bosses-pay-package-new-ceo-cindy-rose-gf3j59787

Https://lbbonline.com/news/WPP-Selected-for-European-Commission

Https://www.bandt.com.au/wpp-launches-wpp-production-retires-hogarth-brand/

Https://www.horizont.net/agenturen/nachrichten/umbau-wpp-buendelt-das-produktionsgeschaeft-und-schafft-die-marke-hogarth-ab-232867

Https://www.adweek.com/media/wpp-media-sc-johnson-north-america-account-omnicom/

Https://www.linkedin.com/posts/akqa_prada-has-appointed-akqa-as-its-strategic-activity-7420095094394863616-Xfn9?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAE9jwkBt7n4LlNjYYQ7L3bjRsSa-s8upeI

Https://www.linkedin.com/posts/ogilvy_fifaworldcup-activity-7419796216038744064-EEMU?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAE9jwkBt7n4LlNjYYQ7L3bjRsSa-s8upeI

Https://www.ad-hoc-news.de/boerse/news/ueberblick/wpp-plc-can-the-world-s-biggest-ad-group-reinvent-itself-for-the-ai/68492386

Https://www.campaignlive.co.uk/article/alex-hesz-joins-wpp-co-lead-new-strategy-architects-group/1945239

Advertising revenue is forecasted to increase 9.7% this year after growing by an estimated 8.2% in 2025, according to the latest Ireland This Year Next Year report from WPP Media.https://businessplus.ie/media-plus/draft-mediaplus/

Das WPP-Medianetwork EssenceMediacom begrüßt im neuen Jahr nicht nur seinen neuen Chef Oliver Korte, sondern auch die zwei Unternehmen Eckes-Granini und Rotkäppchen-Mumm als Neukunden. Die Rede ist von der „gesamten Mediastrategie und -umsetzung“ für die zwei Unternehmen in Deutschland.

https://meedia.de/news/beitrag/20930-essencemediacom-gewinnt-gleich-zwei-neukunden-eckes-granini-und-rotkaeppchen-mumm.html

Essence Mediacom (WPP)holt Mediaetat von Eckes und Rotkäppchen

https://www.horizont.net/agenturen/nachrichten/mediaplus-verliert-essence-mediacom-holt-mediaetat-von-eckes-und-rotkaeppchen-232744

Shift in Media Partnership

Notably, the Miami-based cruise company invests an estimated $100 million annually in tracked U.S. media. Previously, Norwegian Cruise Line worked with agencies within the Publicis Groupe network. However, following the review process, the brand has now shifted its media responsibilities to WPP Media.

https://marketingedge.com.ng/wpp-media-clinches-norwegian-cruise-lines-u-s-media-account/

Aral bewegt, und WPP liefert dafür mit dem Team Blue Diamond aus Mindshare Germany Ogilvy Germany und T&P Germany die gebündelte Energie. Wir freuen uns enorm auf die Weiterentwicklung unserer großartigen Partnerschaft,

https://www.linkedin.com/posts/jamesbond007_was-bewegt-deutschland-wirklich-unter-activity-7416770094565056512-WJXT?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAE9jwkBt7n4LlNjYYQ7L3bjRsSa-s8upeI

Integration and client access

WPP says WPP Open already has more than 75,000 users, including over 90% of client-facing staff. Major clients such as Nestlé and The Coca-Cola Company are already using the platform. Existing clients of WPP Open automatically gain access to Agent Hub’s AI agents.

https://www.thekeyword.co/news/wpp-launches-agent-hub-on-ai-marketing-platform-wpp-open