Henkel, in partnership with WPP Media, has launched a new retail media strategy for its Bloo toilet cleaning brand.
Harnessing shopper data from UK retailers, the campaign features messages personalised to shopper needs across a media mix that includes on-site retail display banners, AV, proximity digital out-of-home (DOOH), online video, social, ITV and retailer owned platforms.
This is complemented by accompanying in-store assets for an omnichannel experience, developed by Henkel’s creative agency, Savvy. It kicks off with Bloo’s ‘Power Active’ range.