How Monks created the Impossible Ad14 May 2025 06:52
Sadie Thoma, director, U.S. ads marketing at Google sits down with Roni Sebastian, executive creative director at Monks, to discuss how AI is empowering brands and agencies to push the boundaries of their imaginations, explore new possibilities, and enhance the creative process and their work in exciting ways. Hear how Monks did exactly that when it created AI-powered ads for Hatch, developing detailed buyer personas to guide its Performance Max creative.
This is part of a series of conversations for Think with Google that features Google experts and industry notables as they explore the latest research, campaign insights, and success strategies to empower your growth and avoid pitfalls in this moment of change. Learn how you can future-proof your marketing with Google AI.
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