Sterling drops again! ?14 Mar 2017 22:22
Not sure on whether good or bad now. Upto dec trading was good, new year and people not traveling, 15% increase in cash from European hotels plus stay cation?
Market outlook
The UK hotel market performed strongly in the post Brexit period, as a result of weaker Sterling (vs. the US Dollar and Euro) resulting in an increase in staycations and in-bound tourism.
The Board remains confident that despite any uncertainties surrounding the imminent Brexit negotiations, the easyHotel brand will continue to outperform the hotel sector as consumers seek out the best value for money.