RE: Consumers flocking the Shein19 Jan 2023 20:10
Any switched on socially aware 'young consumer' would choose BOO over Shein any day. Most are more switched on than you might imagine.
Four months to 31 December 2022 - remember the period we're comparing with in 2021 - physical stores in lockdown, mask wearing, people not allowed to spend Christmas with family, schools closing due to Omicron outbreak, no postal strikes, no rampant inflation, no hiked interest rates, no cost of living crisis, etc etc. In some ways BOO have done well to only have sales decline by 12%. Looking to the future, macro will improve, US DC will open and more and more physical stores will be shut down as the High St declines more. BOO is geared up to rebound and is here to stay - and next year's comparatives will be a lot easier to beat.