RE: Ted Baker19 Mar 2024 21:46
I'm truly sorry to see Ted Baker go into administration. There's been a plethora of high street stores failing recently - Bodyshop, Wilko, Mc&Co come to mind, but so so many that I can't even remember them all. They are all too soon forgotten. Once loved brands like Hollister, Jack Wills, SuperDry, Abercrombie and Fitch are all now struggling and closing stores by the dozen. I guess it just proves that the High Street really is in terminal decline and I expect we'll see many others falling by the wayside in the months to come. These multiple fails highlight why it's so important to get the right sponsors, ambassadors and social media influencers on board - BOO have done exceptionally well in this respect. The only place left for customers to go will be online, except for a few grannies still going to Marks for their undies. It seems like the fast fashion players like Temu and Shein are now going to face ever closer scrutiny over their labour practises and will face legal battles to maintain their markets. Luckily BOO, through their many brands have the technology, logistics, marketing expertise and capacity to capture the vacuum left by this shift in demand. BOO will come to the rescue to the inevitable influx of new customers of all demographics and in all regions , with the ability (unlike Shein, etc) to deliver within a reasonable timeframe at a reasonable price. I really believe the tide is turning.
IMHO DYOR