Back to Standard Life13 May 2021 12:30
I have been following the mixture of comments over the last few weeks about the name change with interest. "Abrdn" is a complete joke and I agree with taffyman. I would like to think that the BoD, and Stephen Bird in particular, acknowledged that they have got this wrong, swallow their respective egotistical prides and simply call themselves "Standard Life" . Everyone, person on the street, Investors, have heard of Standard Life. Even in 10 years time if "Abrdn" is still being used, people will say, "Who are they?" People have to feel comfortable about a name and "Abrdn" just doesn't cut it.