DLG Business Model10 Oct 2022 15:16
I've just had my car insurance renewal through from Direct Line and they want to jack it up from £324 to £428! A 32% increase from 12 months ago. I spoke to them and pointed out that nothing has changed except that now it is 37 years I've paying insurance and never making a claim, plus the car (a very ordinary Vauxhall) is 1 year older. Like lighting they said they could drop it to £344, which begs the question what the hell were they doing quoting £428 in the first place? I then informed the agent that during the 22 minutes it took them to answer the phone, I had been on a comparison site and had a quote from Esure for £282 (without a £150 compulsory excess too).
As a shareholder I find this very disturbing. Firstly, not answering a SALES LINE quickly! Secondly, their market share is going to plummet with pricing like this. What are they playing at? If I get anywhere near break even on this share I am out.