RE: Officially 92% down from high9 Aug 2022 15:23
The key here is to not have a position in times like this that give you sleepless nights. Yes, too late for some but stress causes anxiety which can be greatly magnified by things you will usually find trivial in normal times. This downturn is not strictly company specific, although some would argue it would have faired better under different management....but not that much.
But as always, the tide will turn and the bottom will be in before you can react (usually months before the data reflects the tide turning by which time the SP will have already retraced).
Some investors are going to get very rich buying these sorts of companies at this time and simply waiting for the tide to turn. Whether it takes 3 months or 30, eventually the tide will turn and THG will be valued higher than 64p as THG are not going anywhere anytime soon.
Buy small, buy often on the lows and hold. Certainly dont put your life savings here as the anxiety will be too much to handle. Softbank and other funds have suffered catastrophic losses so are forced sellers. Another 10k shares for me today, and will continue to do so on low days until this turns.