Member Info for Tricky_Dicky

Above all the future growth potential has to be considered.

Trmr 1.4x Price to Book (PB) ratio*
Peri 1.2x
MGN 5.19x
Roku 28.9x
TTD 47.3x

* data according to 'Simply Wall ST'

Perion = Israeli-based adtech company
Nasdaq-listed:

https://finance.yahoo.com/quote/PERI/

When someone says that a stock is undervalued, all they are essentially saying is that they believe the stock is worth more than the current market price.
Without comparisons to others in the same, or similar, business it is subjective.

From Ofer Druker:
Interim Results
Tue, 24th Sep 2019 07:00.

'The Board's vision for the Company is to create one of the largest unified programmatic marketplaces specialised in Video and powered by Tremor's Supply Side Platform, Data Management Platform and Demand Side Platform. This will enable us to connect self-service and managed service buyers directly to publishers and their audiences at scale, while enriching transactions through unique audience segments and insights.'

Clearly Ofer does not see a few legal cases, caused mainly by clients who chose not to bother to read the terms and conditions properly, as an impediment to operating a full stack.
TTD and others all have a different business model and that's fine, we can let them follow their path.
The fact is that the model used by Tremor is of huge scale, does not have to suffer cross-platform losses but yet is not exposed to a larger shareholder base, as it is not listed on Nasdaq, hence Tremor has appointed Stifel Nicolaus Europe Limited to assist the Company in broadening its investor base across both Europe and North America.

Okay, the beef here seems to be about whether a company should be SSP or DSP alone and that a company combining both is a bad thing, owing to potential lack of transparency.
And there are a few examples where, historically, conflict has arisen for the latter.
Let us not forget that an ad-exchange, or a rose by any other name, has to be involved where the SSP and DSP are matched up, a seller needs a buyer and a greater demand coupled with a shortage of supply means it is a seller's market.
The equation can change quickly however.
I am not going into stuff like PMP or RTB Programmatic just yet.
Let's keep this simple and use an analogy, that of the property market.
I want to sell a house and a buyer wants to buy a house, should there then be a company that only acts for either side alone?
Well, naturally they cannot as a seller needs a buyer, in that case how does one match up with the other, via an ad-exchange of course.
An estate agent works for the seller but also handles a buyer's requests and acts like an ad-exchange.
I am able to accept an offer on certain terms, possibly if I attract a cash buyer it means I will accept a slightly lower than advertised price, of my property, to achieve a quick sale. In the same way SSP and DSP have their agreed lines of credit on certain terms.
Now, the buyer may then change from a cash offer into arranging a mortgage instead (altering the terms in the case of SSP/DSP) and the deal begins to look less promising as it may take much longer to complete and affects my business, in this case my next purchase.
I have been misled 'big time' and accusations may fly or the process may be carried out regardless in a smooth manner, it depends on a number of factors.
I can simply withdraw my sale to the offending buyer but then risk losing my intended business.
Is there then a conflict of interests in a company which encompasses or acts for sellers as well as buyers and plays the intermediary also?
Possibly but not necessarily and certainly not in the majority of cases.

The U.S. is a constitutional republic, the U.K. is a constitutional monarchy.

Magnite (SSP) was only formed in 2020, from Rubicon and Telaria, so someone is boasting on false information - As expected!
Rubicon was charging both publishers and ad buyers using their technology and services, while others only charge publishers. In November last year, Rubicon Project stopped charging buyers, mainly after being sued by the Guardian, rightly or wrongly.
A demand side platform (DSP) is a platform that allows people to buy ad space programmatically online.
TTD is DSP but, unlike Google's DV360, does not get involved with the SSP, whereas Google, being at least in part a media company, does so quite easily.
Telaria are not doing very well right now.
To repeat from my earlier post, Roku acquired DSP Dataxu last October, so it now has elements of both SSP and DSP.
Streaming platform Roku produces streaming devices that are used by millions of consumers to connect to the content they want most, and content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
Roku rebranded dataxu as a programmatic ad-buying platform called 'One View', so that brands and agencies could access those audiences and measure against them in a controlled environment. i.e. they will be able to buy against guaranteed outcomes, like site traffic, sales lift or paying only for ads served to households that can’t be reached by linear TV campaigns.
The fact is that, with the possible exception of TTD, they all have all connections with SSP and DSP, either in-house or fairly intimately, so to suggest a single-sided approach to the ad tech eco-system is the only answer seems unbalanced and does not address the landscape in a helpful manner.
A full-stack is fine as long as customers know who is doing what and what the charges and numbers are inside a safe environment.

Roku acquired Dataxu last October.
A DSP like Dataxu enables advertisers to bid for ad space on an impression-by-impression basis through a single interface to an exchange, via a publisher’s supply-side platform (SSP) which connects publishers to ad networks and exchanges.
Crucially, the purchase allows Roku to expand its supply-side presence.

doggy,

So sorry, I meant TTD are SSP agnostic, in terms of their main sales tactic, when I actually said they were 'mainstream' DSP.
Magnite are SSP and mainly work with publishers, helping them to sell ads. Rubicon acquired RTK.io, an insertion order business (last May) to set the agreement between the publisher and advertiser to run a campaign. Insertion Orders being used by millions of publishers to close deals.
Okay, so I am quite losing the plot, it gets complex and it's late, I am slipping Lethe-wards.

Magnite are SSP-orientated whereas TTD are mainstream DSP.
Might not one want to merge with the other?
Tremor operate across both SSP and DSP .

Tremor doing okay, despite stevie and rusty talking about gold shares.
I will put them both on my 'ignore' list.

Tricky, I presume when you were referring to 'Coaxial cable' you were actually referring to a TV signal from a conventional TV antenna/aerial?

Yes! I apologise for the ambiguity, there are of course many types of coaxial cable.
Freeview only comes over the air via an aerial
To watch Freeview you need to have an aerial installed – you won't be able to get a TV signal through Sky or Virgin Media cabling. which come under the ground. Sky satellite dish is not an aerial and will not receive Freeview either.

The fly-in-the-ointment with CCTV seems to be the need for a home broadband network, whether or not you have a smart or older TV to connect to.
Maybe the future lies in a TV which can do away with the need to use WIFI (or more basic) from the home computer in order to provide streaming TV? That seems to be the 'rub' currently.
But what do I know, sitting here in my cave surrounded by bones!

I never get the hang of posting a new topic, I apologise,

Regarding the viewing of traditional TV, as supplied via coaxial cable or satellite, does anyone really understand the subtle difference between CTV and OTT, the much-touted saviours of the ad-tech industry, especially during times of Covid?
OTT is a term established in the US and until recently, not common in the UK. OTT is derived from supplying consumers with TV content over and above the legacy broadcast: analogue and cable. It’s the supply of content over an IP stream.
Keep in mind that OTT content is usually delivered through CTV and you will begin to understand the reality which lies behind the confusing jargon.
I just use the traditional coaxial cable to receive legacy TV programmes and only occasionally dabble with Amazon Fire-stick, or similar.
Until TV's are in every home with in-built capabilities, made simple, I suspect CTV will never be as popular here as suggested to be the case in the U.S.A.
in a few years, all traditional television services could become extinct and then we may be in a different ball-game in the U.K. altogether.
That is how I see it from my perspective, no doubt I am behind the times and too lazy to mess about with gadgets you have to stuff into the back of a TV in a mass of tangled cables.

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Did you report the posts on politics to admin, liffey?
Or perhaps it was Voldemort?
Seems a bit petty-minded.

In fact both posts by myself containing early American political history / commonwealth, etcetera.
See what happens next weekend.

Meanwhile With the lessons learned from the first lockdown, there is a general feeling around the industry that Lockdown 2.0 won’t quite have such a negative impact.

Yes! baldy,
And replies from doggy too.
Absolutely clean stuff,
Censorship deserves an explanation!

baldy,

On balance you are probably right, Trump was so keen for business to continue that, after a short spell of lock-down, he deliberately played away the virus threat too much. Instead he should have declared it his major challenge and worked on that to connect with voters. It was certainly on their minds during election times.
That's the trouble with the power of positivity, he wasn't cautious enough.

baldy,
You said the virus killed off a lot of Trump's base and without the virus Trump would have won the election easily, one positive to come out of this pandemic......we got rid of Trump!!!!
That is errant nonsense, the virus was by no means confined to Trump's base.
Also the U.S.A. is totally different to the U.K. where we have recently have had lock-down rules imposed across the whole country.
Try doing this in America and there will be chaos and civil unrest.
Biden may have challenges on more levels than he can imagine.