Member Info for Trader258

https://www.ft.com/content/6839e4f6-2afc-4061-a57a-5081dbb7d323, multiple inspections, credible source, regulatory body..

Did you read the FT article?

350 by end of next week

No rise yet? On what basis do you see a big bounce today

Completely agree, the upside potential is crazy.... short term downside 15/20% here and there

Where do people see this stock come the end of August? When are Q2 results released, I've been unable to find out online?

Contingent of course on the investigation updates my guess would be 340-380 mark, closer to the 400 mark come Q2 results day and a surge thereafter.

I'm starting to sound like their biggest fan... i would guess the split is 30/70 (male female). They have created renowned trackies, joggers, a range of summer shirts and oversized trendy t-shirts for males. You can also get, in general, unbelievably cheap stylish jeans, shorts and t-shirts from there for dirt cheap, it really does live up to the name of fast fashion.

Hankscropio1 I agree to an extent. I do think their target market is 16-24 year olds, 25 at a stretch..

Similar to what has made urban outfitters such a success (not a public company) is despite being unbranded, they are trendy, different, colourful and in the now. I do think its cashcow is prettylittlething (i haven't dived deep into their accounts, only assuming) . I do think the beauty of female clothing is, to a large extent, unlike every males 'phase' of only owning branded clothing and obsession with brands, females don't have that- at all and i think Boohoo and prettylittlething will profit of that and the said comments above for a long period of time. Their Q1 earnings were unbelievable and their marketing campaign is working wonders- I'm predicting stellar q2 results.

Hoping for a dip to 250 so i can top up further!!

'newsdriven' i would argue more reactive, i don't think people are accounting for how much of an impact this negative press has on not only reputation but no instructional client or fund will go anywhere near this stock with a pole if it is deemed to go against their ESG policy and basic rights.

Asos is the more mass market which has ultimately been its downfall, you have to go through 80/120 odd pages to find a t shirt you like, even with filtering this is a tedious lengthy process. Boohoo on the other hand have minimal stock, 7 pages max per range, they update the range weekly and I suppose live up to 'fast fashion'. It has got to the point whereby young people can literally get a new outfit per social occasion at a reasonable price and style through boohoo- they are changing retail. Looking forward to Boohoo expansion into perhaps selling branded trainers etc on their website, that would really add value.

Hopefully a slight drop so we can all top up!!

Ted baker and Boohoo two completely different ends of the spectrum, one has a horrible balance sheet one has an amazing balance sheet. One has been a massive loser in the death of the high street, one has quite possibly added to the death of the general highstreet shops. Boohoo is still quite new, if you think, as bad as it sounds, negative press regarding factory conditions would stop these 16-26 year olds buying boohoo then you are incredibly naive. I only see there Q2 results being better than Q1 which earned broker target ratings >450. Why? The pubs are re-opening, peoples social life is slowly returning translates to massive increases in sales.

I see a drop perhaps tomorrow or Monday and sense another fantastic opportunity to get a very good growing company at a ridiculously cheap price.

I work in both finance and am of an age whereby a lot of people around me be it friends, exes and current Gf love prettylittlething, boohoo, etc. Their marketing is second to none, have signed up all the right people, sponsoring love island, prime time 18-22 year old tv, expansion in the states is going well (signed with UFC fighters etc), I see this going all the way back to 350/400. My only slight concern would be, in a particularly ESG conscious world, the amount of funds that would have dumped Boohoo this week and if not already are thinking about it. However, innocent till proven guilty springs to mind and judging of today's articles this is a massive step in the right direction.