A few things are not right here.26 Aug 2025 20:10
1. The standard of RNS communication is not transparent and is deliberately vague and that includes forward as well as on-going performance.
2. Max Izzard is fully aware of USA accounting measures as 18% of Burberry stores are USA based. The error that has occurred was either deliberate or incompetent. Either Max Izzard was trusting other staff on information they provided wrongly or he wanted to misrepresent the strength of the company as they were selling assets.
3. Who has called in the new auditors and my guess it is the Chairperson of the company .
4. Whatever story or model was previously proposed is under investigation and that is now a fact and why so many organisations now short the stock and why high quality organisations like Blackrock sold off which is something they do not do in a panic. There is a major governance issue being checked out.
I recall Tullow oil having their CEO and head of oil exploration fired by the Chairman after an investigation where the story told to investors was untrue. the share price fell from 130p to 35p when suddenly production data fell just by 20%. It transpired that a false data was put pass the CFO who was kept in post.
I have tried to do an analysis to see why things arose as they have done so. It is a gamble either way and everyone is responsible for how they manage their own money on what they do here. I have read annual reports and gone through quite a bit of paper to see if WH Smith story on the future holds up. What I come away with is an 8% margin company that is trying to grow on revenue volume by growth. It can work, but not well in a recession with a danger of higher future rates. I find the communications from the company are below average. God knows if a 3% or 7% figure is rounded up or down. A board that values divis is great but share buybacks over reducing debt is another issue. The auditor's will find out if complacency and arrogance and lack of risk management are issues here and the one act of immediate intelligence that has been proven was doing so quickly.