Member Info for Toffers

When he started out there was no e-commerce, there was no internet selling, the market wasn't flooded by cheap japanese clothing, uni students and the like were happy to go to clothes stores and market stalls to buy the 'cult' merchandise then.

Times have changed. The money is with those generations who are now in their middle age and with middle class incomes and savings. Those people now want quality clothing, limited editions, not mass productions of what everyone is wearing around town or on the beach.

His wife brings out some new lines every Friday. She announces their forthcoming release the night before on insta, with a release time of 1pm every Friday. That items are limited editions and high quality. They generate repeat purchases and loyalty from people with spare cash to buy week in week out. I buy from her, I've bought every week over the last month for example, and like Harrods and other upmarket stores, she gives rewards for loyalty, and her packaging for her products is second to none.

That's the way I think he will go. He will follow suit. And as Atisha alluded to, they might even join forces, who knows?

Upmarket sellers seem to be targeting certain places, such as a store presence in Knightsbridge, London, and select very upmarket out of town places in the UK, and where the money is in the Middle East. That's how things have changed, and they changed dramatically for instance when the Russians decided to get out of the UK due to the war situation. Their money left London and went to the Middle East!

Follow the money as they say.

my musings for what it's worth.

I certainly don't envisage SuperDry disappearing, but I do think it will be revamped and possibly re-branded.

He will pare down, streamline in the same way as she does, and offer rewards as she does for loyalty!

Where is the money sheltie? it's not with the kids, it's with the late 30's, 40's and 50's, who want quality, not kids mass produced crap. He is after a swtich to quality and money, and he will follow his wife's brand. Sell 3 quality tops rather than 20 crap ones, more loyalty and a better class of following. JD doesn't want the likes of you!

You don't get it sheltie, he doesn't want the 'kids'! Think on it.

If I was a bloke, I'd quite fancy that Haiwian shirt!

The brand is far from dead, it just needs a revamp, and a switch over to more concentrated e-commerce presence.

Sheltie, you have to look at Idris's wife on insta, huge following, and they are like royalty!

Look how many 5 * reviews there are on M&S!

The clothes are selling okay online with M&S.

Idris Elba wore SuperDry in Dubai 5 days ago - :):)

JD is in the house, and buying. RNS's to follow. Ciao everyone :)

Sheltie, his wife is doing well at Bicester Village, think on. Bye.

Temuchin, this is you late last night, you are as bad as the rest of them, so no contrition accepted. Watch out for him, and the rest.

"At least looked like a big end of day buy was made... hoovering up Toffers same day buy then dump too :)"

Have taken over this forum, from one of the shorting crews, GSA Capital or someone. Staying away. Holding just over 600,000 shares and staying firm until the outcome. My choice, my money. I believe in Dunkerton, that's my decision.

Thank you to those who have offered kind words, I'm grateful.

Signing off to let the clowns of Temunchin, ATrades, EvolveiMS, HumpyDumpy, Bermondsey et al run amoc. Such a shame. It had been reasonably cordial until their tricks began. GL to the genuine, may the genuine be rewarded, and the shorters set alight.

Sorry to disappoint but I haven't sold, and you have no proof to the contrary, and you won't have.

By my belief and investment.

I know a lot about personality traits, which is not a negative by the way, indeed, they are often what fuels a person to thrive and succeed.

I suspect Dunkterton thrives on both control and on perfectionism, after all, he's worth a very healthy £400 mill, the rest of us aren't!

I'm happy with my investment, and it is an investment, an investment to back the person whom I hope will regain control of SuperDry and take it private. What he does after that, is his business, but in the process, he will have kindly fed my bank account hopefully so that I can then do whatever I want to do with the funds, whether it be helping a friend in need or otherwise.

If, per chance, he doesn't take over, then I have enough funds as a fall back position.

I shall take my leave here and await the outcome, which I think will come just before the deadline on 1 March, unless JD is forced to reveal his hand earlier.

Nite all.

You on 13th;

"It’s a great share to make money out of, currently trading the news or lack of news. Apart from that, I fail to see any potential and will go in heavy at some point around 37p to 40p on the basis of no deal come 1st of March. It will be stalled or can-kicked; trust me, it won’t happen!"

You parasite of a shorter. Hope you burn.

Filtered.

You on the 13th;

"Thank You, Toffers.

I will let the position run to 37p and then consider; this was a classic trade after the rise."

And 7 people ticked that post, says it all really. There are so many who are multi monikered on here, they are the same ones who target me on every forum under different handles, Iknownuffin, GMF78, to name but a few. And you preach your bile Evolve iMS. Makes me sick.

So you sold at 37 having deramped this to get in in the first place, then ramped it up to your exit point, and now your deramping it so as to try and get in low again. And you have the audacity to criticise me who just remains honest to my cause which is positive and long. What a horrid person you are.

You joined lse on 8 Feb 2024 - 13 Feb you post ":) ...that's me...no knowledge but trying to accumulate...ummmm hopefully but knowledge and ££s..."

You then state "I'm only risking what I can afford to loss and have bailed with a good profit...but from my inexperienced eyes I read this as a TO or if not a restructure that I will hold for 1-2 years in my SIPP. So I will be getting in again at a (hopefully) good sp... I'm thinking 25 ......."

You're a trader not an investor, and that's why you're out bashing this again.

Filtered.

The problem with you deano is that you are a glass half full person, you openly admit you're hedging, so in effect, you're not really bothered which way it goes. May be have a look back at your own posting history!