RE: Another Day Closer to17 Jun 2022 20:33
Smeeno/Simongatte, sorry to rain on your parade but I think you've mixed apples and oranges and your CY revenue expectations for Innovenn, the division that undertakes the certification testing, are probably significantly overstated (unfortunately).
Firstly, Innovenn does not get paid between £25k and £150k by cosmetic clients to tell them what skin type their new products might suit. Innovenn gets paid to test and certify that their new products won't cause an allergic reaction or such like. The price they pay reflects the commercial risk to DVRG should Innovenn mis-certify their new product. I'm sure that cosmetic clients are also interested to know what skin types their new products might suit but that's a by-product and not the primary purpose. The advantage of the Innovenn's testing and certification process is that it avoids animal/human testing, is cheaper than the aforesaid alternatives and probably offers their cosmetic clients a faster route to market for their new products. As a consequence, Innovenn is therefore probably seeing rising demand from both existing and new cosmetic clients because it allows them to test more new products, or variations thereof, for the same budget spend and also allows them to bring their new products to market sooner but it seems unlikely that Innovenn's new product testing revenues have seen the exponential growth you are assuming.
Secondly, Labskin does not normally need to test a cosmetic to determine what skin type it would suit. If your recollect, in GB's presentations he cites the example of an STC member going into a shop and using the STC app to check whether a cosmetic's ingredients are suitable for their skin type. Labskin, over the years, has built up a detailed knowledgebase that enables the app to tell the member whether a certain combination of ingredients are suitable for their skin type; Labskin does not need to actually test the cosmetic. It therefore seems unlikely that DVRG is generating any significant, recurring revenues from testing cosmetics for this purpose. Indeed, given STC's target audience, it's quite possible that DVRG might offer a product's skin type information to their cosmetic clients for no additional charge e.g. to help generate additional new product referrals, to encourage cosmetic clients to allow their products to be sold through the app, to obtain better purchase pricing or higher commissions etc.
Thirdly, STC is primarily a B2C platform which aims to generate income from membership fees, testing an individual's skin (using the Labskin process) to determine skin type, repeat tests (because skin types may change) and product sales. The number of available products does not reflect Innovenn testing but will, instead, reflect the commercial agreements DVRG has signed to sell product to STC members. Increasing member and product numbers all bode well for future income but the additional amounts for each product are likely to be incrementally small.