RE: Bibos FUD18 Aug 2021 19:04
Whether we like it or not, the success or failure of ITM (and other world leading companies in this sector, Ceres, AFC, Proton et al) is predominantly in the hands of the UK govt.
We are not selling high end consumer goods. We are selling a system ( Proton Exchange Membrane) to produce a feedstock (hydrogen), where the demand for that feedstock is (currently) limited and can be satisfied by other (again, currently) far cheaper means, i.e. grey hydrogen. Why would a producer of hydrogen (a private or public company who's only concern is the maximization of profit) ever select a means of production where the cost is several times higher? They won't. Bilbo, if you think that all we are lacking is a gung-ho, top class CEO, I'm afraid you are way off the mark and deluding yourself (apologies if that sounds harsh - I do not mean it to).
As we all know, the problem with grey hydrogen production is that it's a major contributor to green house gasses, whereas electrolysis provides hydrogen in a carbon free way. This is where the govt needs to step in. They need to incentivize (carbon tax?), coerce or do what ever to encourage/force the displacement of grey hydrogen with green hydrogen. This is why government engagement is absolutely vital. Having the head of BEIS open the factory is absolutely key; this is the right person who needs to be influenced. What is required is a clear roadmap, with detailed timelines, outlining the uptake of green hydrogen (either in % terms, or in absolute terms). Then, and only, then will the orders come in. But, once that happens, the sky is the limit as, 1. the cost of green hydrogen will become much more competitive over time; 2. the market for hydrogen will explode, notably as a replacement for natural gas.
There will, of course, be competitors, China included - that is why the govt must not squander the first mover advantage that ITM has given them. It could build a significant hydrogen economy. with huge export potential.
The question is - how much faith can you put in Johnston and his merry (ministers) men and women to deliver? Success or failure will come down to political choices, and competence v incompetence. Banging on about marketing, price levels, new CEO will not make a jot of difference - at this time, later, much later, maybe.
A small suggestion - if one believes that a green hydrogen economy will be inevitable (I guess all of us here, or we would not be invested in ITM), the safest way to monetarize that view would be to sell up all stocks one owns in the hydrogen sector and reinvest in the L & G Hydrogen ETF. Much less stress. I really should do it myself, but sadly find it impossible to follow my own (I hope, sensible) advice.