Overdone1 Feb 2018 09:17
In FY2017, full service funerals and simple funerals represented about 60% and 7% of the 68,800 performed by the group, with average prices of GBP3,800 and GBP2,700, respectively, excluding ancillary revenues. The company reduced the price of its simple funeral services by about 25% So 7% of 68,800, call it 5000 discounted 25% It took this decision to protect market share/fend off comp, which is sensible. So the market drubs the share 70% since 10 November this is a crazy over reaction partly fueled by anger towards the directors selling out during 2017 (by the way they are still very long) and the debt levels, which are adequately covered. As buffet says, when it rains gold, put out the bucket, not the thimble.