Member Info for The_Modeller

“a brand new revenue stream” = £195k in 2019 - whoop whoop!!!

Dear Albert,

When institutions don't reinforce failure and divest - it's seldom Lord Ha Ha for those that are still holding ...

Auf Wiedersehen,

- TM

I'll take your answer as a no!

Restless's post to a previous unwieldy thread has touched on the nub of the failure of MelodyVR (MVR) - cannibalisation or more accurately, self-cannibalisation. In certain sectors self-cannibalisation should be embraced. E.g., when iPod sales were huge the Nano was launched effectively destroying the revenue stream of an existing product . As Steve Jobs famously said, "if you don't cannibalise yourself, someone else will." Sadly this maxim is not readily applicable to the entertainment industry. As Restless correctly asserts of global events promoters, Live Nation:

"From their point of view, more money can be made from physical attendees than virtual ones." and the adds,

"First, fans will be given the chance to buy the high cost physical tickets. Then, all those unable to attend will be given a low cost alternative (Melody). It would be stupid for a promoter to risk not selling out a show by offering virtual tickets from the get go."

This will mean that MelodyVR would typically only:

1. Be given an opportunity if an event is sold out;
2. Have a reduced marketing window; and
3. Share a reduced ticket price.

But what about sell out events like Glastonbury?

It's here that MelodyVR would have to compete with giants like the BBC. In the final analysis what is the actual demand for VR?

Did you or anyone you know watch any live or recorded VR music or theatre last night? (Be honest!)

dtrade,

The Streets announcement of a live stream in Hackney without MelodyVR's involvement, further evidences the pick 'n' mix nature of Live Nation's 'partnership' with MelodyVR. Melody's app remains outside of Apple's top 200 music apps with only 364 reviews - investors are understandably concerned about the company's 'stand alone' viability.

Best wishes,

The_Modeller

Italian - MelodyVR fugazi?
- TM

Live Nation are to be totally applauded for their unwavering commitment to live music throughout the Covid-19 pandemic.

With Live Nation's strong relationships, agility and resourcefulness they have organised an extensive programme of live drive-in events across the UK which promise to provide the vital synergy between the performer and the audience.

Sadly, Live Nation appear to have chosen not to partner with MelodyVR for this roll out, why?

https://www.livenation.co.uk/utilitalivefromthedrivein

Because it’s Tuesday and it’s raining , it doesn’t mean it rains every Tuesday.

ORLM,
Apologies, I understood that is was not purely downloads that drives the iOS Music App rating?
- TM

ORLM - I will leave you to correct “petey boo hoo” on para 3, don’t have the time or crayons. Thx.
-TM

I think most analysts would place more reliance on Google Play Store’s data over an MVR RNS.

lordfont,

With the utmost respect, my response to ORLM related his point on user numbers. I will leave the more colourful (if tenuous) commentary on girlfriends in LA to others.

- TM

ORLM,

Thank you. The latest Google Play Store download update ( 25.06.2020) shows the app has still not exceeded 100k downloads.

https://play.google.com/store/apps/details?id=com.melodyvr.mvr&hl=en_GB

Best wishes,
TM

Good morning all,

In the early hours of this morning MelodyVR's position in the Apple Music App Chart plummeted to 196 out of 200 and is now no longer visible (user reviews remain listed as 364). Within a week, MelodyVR's app has seemingly fallen from a position of 5 to outside the 200 in the Apple Music App Chart.

Whilst the chart is updated on a series of metrics throughout the day, this would seem to demonstrate there is no meaningful residual interest in MelodyVR's app beyond the weekend's free access to Wireless. Frankly, the interest in this product appears about as organic as tartrazine .

This is hugely concerning.

- TM

TheBadBat - apologies if you’re not feeling the love.

All - by way of update, MelodyVR is now sadly languishing at #163 on the Apple Music App chart.

For sufferers of RSI, or indeed anyone, be warned it really takes some scrolling to find it.

The.Italian - yes , it's a fairy tale. Are you sure you want to be a nightclub comic?

lordfont - 10:19 was rather Orwellian.

AlbertPode - I am delighted to hear I make you laugh; I find you a river of amusement.

- TM

Melody VR has dropped to 124 in the Apple MUSIC app chart, you're a wee way off "30 million super-engaged" users poppet.

Check out the Californians investment into WANdisco - hardly meteoric

" #mvr today’s news is the start of the cash cow that is @MelodyVR ..."

More magic beans I fear ...

?a p??se?e??

- TM

Good morning Henry, all,

Your post on the need for a new placing really is the pachyderm in the parlour (also herein for ease of reference). The cash burn of this company has always been inordinately high and its recent transatlantic excursions will have dramatically increased the run rate. I also believe a new placement is 'inevitable', and would be staggered if the mechanics for this are not already in play.

But will this be at a lower level than the current share price? This will be informed by the proprietary information of the terms executed with Live Nation. The PR refers to partnership but the balance of power in this relationship is unquestionably with the c.$10bn Live Nation and they won't have taken prisoners. bonker99 appears sanguine about the future but anyone who forecasts a value of ~ £1bn to MelodyVR, given it generated annual revenues of £195k in 2019, plainly does not let the truth get in the way of a good story.

Caveat emptor ...

Best wishes,

- TM
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Just a couple of thoughts: it seems that Melody will have to do a lot of work now. According to my estimation, Melody has £8-10m on its accounts now. They spent about £1.2m per months before (without private studios). I would expect that their expenses will increase. I think a new placement is inevitable. I hope that new money will be sourced from LN strengthening the relationships between the companies. The expected placement can explain large today's sells holding the SP and reducing the cost of new assets for LN. Thoughts?

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AlbertPode - if you want loyalty, get yourself a ****er Spaniel.

-TM