RE: Why the fall?22 Jul 2015 19:32
The recent fall from a 3 month high of 57p has been on smaller daily trading volumes than those which saw the high.? This suggest to me that there has not been a 'big' sell off, and investors who were buying at 50p+, a substantial number of them are still holding. The lack of news is a concern, however, apart from 2 rns's re: the relationship with Sports Direct, there has only been rns's of full and half year results, plus 'holding in co. rn's. The 1/2 yearly report was gloomy reading with start up ops. in USA and Korea both closed after a few months. This report also stated the group hoped to be EBITDA break even in the 2nd half of year. The ANZ operation T/O for 6 months was c£50m, and ROW was c£1M. The average spend per customer was c£50. I had a look at the UK website, easy to navigate and pay, and with lots of 'bling'. However, there appeared to be little in the way of goods that can be purchased competing with that v good business model which is Sports Direct? However SD now has access to selling it's goods on the ANZ and Asia sites.?? Since I do not live in any of countries serviced by MYS, I have no idea when searching for 'cheap' or 'branded' goods, where it appears on any search engine. Any feedback from posters welcome. Is it a good price to buy now? - probably not, since 'Chinese Whispers' would have seen significant buying volumes if UK market had 'outperformed'. There has to be significant sales volume to justify it's present market cap, but with the present business model, once profitability is reached, additional organic revenue is very much profit enhancing. With international brands, and the Eu market to be investigated, IF the UK market produced £10M revenue in the last half year, then 41p sp will be a multi-bagger in 2 years time.
All in MHO of course.