RE: MediaMath fallout...3 Jul 2023 22:05
There you go, as expected...
The fallout from the major challenges facing ad tech continues, as expected...
fewer DSPs/SSPs, M&A activity, Privacy laws.
The problems from partners going bust, banks like SVB going bust will continue..
Inventory Payments:
The way inventory payments work, ad tech companies need huge amounts of cash just to keep going. The Trade Desk raised $200m, MediaMath $600m.
This was highlighted when Sizmek filed for Chapter 11. They too offered CTV.
Plus, the impact of losing Alphonso, data provider, court case isn't yet known. In the meantime, they will still need to pay their suppliers.
The ad tech model works by DSPs/SSPs, partnering with each other. It is usually the case that the company would pay their 'supplier' (other ad tech companies) around 60 days but receive their cut from 'customers' (other ad tech companies) around 90 days. That gap("inventory payments") has to be covered from their own cash or they setup credit facilities.