RE: Whats the future?13 May 2020 17:35
Tricky,
"Companies cited by the poster of the previous commentary are 'stand-alone' SSP's which have payment issues "
All you've replied in your post was the model Trmr uses. You haven't mentioned anything about Inventory Payments. Your comment that there's an issue with only 'stand alone SSPs' shows you don't know understand how the ad tech model works nor how Inventory Payments work, which I referred to in my previous post.
Trmr is using RTHM's model, full stack. However, DSPs and SSPs partner with many other DSPs & SSPs within the Ad Tech ecosystem. Therefore, the fact Trmr are running a full stack makes no difference to the current industry concerns around Inventory Payments.
Trmr's model is the same as Rthm's. Therefore, any problems rthm encountered, Trmr could do as well.
As mentioned Sizmek still filed for Chapter 11 and their fallout will be felt across the industry.
Oh look, Rthm are on the list of companies Sizmek owed money to. And there's also dozens of other companies. Strange but as expected.
Sizmek owed Rthm over $1m.
https://ppc.land/sizmek-files-for-bankruptcy-with-over-64-million-dollars-in-claims/
As to your comment about 'stand alone SSPs'. Again your information is wrong. As this article shows, it's DSPs or Demand Side Platforms, not SSPs, the industry is concerned about.
I hope my post clarifies the situation a bit more for you.
;-)
Publishers guard against ad tech vendors failing
"In publishing, that means publishers fear ad tech vendors defaulting on payments and fearing another high-profile demand-side platform bankruptcy like Sizmek. "
"SSPs have responded in a number of ways by cozying up to publishers fearful of how sequential liability clauses could leave them on the hook should another DSP go bust."
https://digiday.com/media/publishers-guard-against-ad-tech-vendors-failing/