Inflation / Marshall Waste (again)16 Jun 2021 13:45
Not at all surprised to see a drop today with inflation (mainly fashion) and possible rate increases. Good results yesterday. Nothing to complain about. I genuinely feel the board are doing all they can in the current climate. This update was never going to be fireworks. I hoped for something special, but it was unlikely.
As I said before, it will be September that will be have the biggest reaction. In the mean time, the only things that will move this stock sharply upwards in the short-term would be:
1. Another acquisition
2. An earnings upgrade (may come nearer to September depending on the summer)
3. A Director Buy
4. Announcement of a Special Dividend (unlikely)
5. Broker Upgrades (will be a muted bounce)
6. Institutional / Fund buy ins (May come in September once the supplier list comes out and on the back of ESG progress)
7. Very positive Macro Changes - Clubs open up, High Street declines again, general positive return to growth, without too much inflation)
8. Return to Growth Stock investing
9. A possible Buy Out - Unlikely
Sadly, without the necessary support and big buys and twits like MW putting downward pressure on the share price they are forcing the technical trend. The chart isn't looking great. I think a lot of people will make money on this share between £2.50 and £3.20 so I won't be surprised to see it dip below £3.00 although I do think there will be strong support there.
Other than that it will be fine long term as the P/E will get so attractive the price will have to move with it somewhat as the opportunity to get Dividends at a discount will be too tempting and people will forget the ESG issues.
Unfortunately with Hedge Funds shorting, no institutional support, inflation, a lowish growth target this share will just be a play thing for the rich.
For some, you could say cut your loss, for me I'm holding. I still think Boo are fantastic at what they do and am excited to see the contribution the new brands make. Sentiment WILL change, so be on board when it does. I don't believe investors care about the actual ESG issues. The stock market is about making money for the majority without morals. The reason Aberdeen etc dump the stock is not because they have good ethics, its because they worry about the reputation. This is Capitalism after all.
Everyone here does deserve a big re-rate in this stock just out of sheer loyalty lol