RE: Good news.14 Feb 2022 10:01
Hi Frank3h,
I agree with some of your frustrations.
Having a BOD good at spending money is not a good thing; they need to be more skilled at revenue generation and for Guild that starts with a new main sponsor or two.
Guilds spending money to short sponsor Finn Harps football club was a waste; small league, little exposure, meaningless spend.
Guild need a strategy for the academy; they sort of have one but it needs fine tuning to grow revenue.
People in the e sport world and gaming world have an awareness of Guild but they need to push what they offer and the tangible benefits the academy can make to players.
They also need to improve performance at events with good prize money; they have decent gamers they need to focus on the more lucrative games in esport.
And finally sponsorship. Guild has a big audience which traditional advertisers and brands have found it difficult to engage with.
Sponsoring guild with its Beckham links is a big selling point but the board need to be out pushing the brand opportunity or appoint a decent advertising agency who can do it for them.
E sport is a market with lots of potential; lots of growth opportunities and more importantly it’s a younger audience who will be prime spenders over the next 50 off years.
If Guilds board of directors get this right they could build a special flagship company that is a strong brand itself.
The next 3-6 months are huge in terms of evaluating if the CEO is any good.
A failure to bring new sponsors and as such new income and move the company into profit will see a healthy market cap and a company set for further growth.
No new main spot or sponsors by July, no continued growth of the academy and wins at tournaments, etc and this will be a share I will sell at a loss and move on.
That is my interpretation; it’s not make or break. They could employ a new CEO and board if this lot can’t deliver; but I won’t be waiting to find out.
Interesting times and arguably anything around 3p is a bargain if you consider the upsides; equally 3p could be the average for the next few years if the CEO fails.