RE: Reign Sapphire Launch July 7th30 Jun 2016 16:36
This could be massive for RLD if we hook up at some stage ;-))
Reign's disruptive brand identity is founded upon modern-classical design innovation, infusing "The Reign Style" with strength, power and honor. The brand Reign connects the consumer to a new kind of luxury with ease, with meaning and with concern for the environment, through clean, sharp and simple designs. Reign is an aspirational Luxury Brand with accessible moments, serving a modern consumer with clean, timeless, classic styles for day, night, and red carpet. The Reign Woman is confident; she is regal in jeans, and evidently rebellious in a designer gown. She is adventurous, unapologetic about her style and identity. She is conscious, engaged, witty and smart. She Reigns from Australia to Beverly Hills, with strength and personality, at any age, of any creed, at any given moment.
Reign Sapphire Corporation, offers the world's first "Miners-Gate to Retail" model featuring Australian Sapphires and Fine Sapphire Jewelry. Reign's distinction derives from its unique approach to its gemstone sourcing, quality and supply chain controls, coupled with its sophisticated, compelling, targeted Brand Identity. Reign Sapphire's natural, conflict free, ethically processed gemstones are mined in Australia from verified sources. They are manufactured under guaranteed ethical and sustainable processes, with the only enhancement being heat treatment of color. Reign purchases rough sapphires in bulk directly from commercial miners in Australia and closely controls and manages each step along the supply chain, from sorting, polishing and cutting to faceting, jewelry design and manufacturing and sales of finished Reign™ fine sapphire jewelry.
About Reign Sapphire Corporation