KROGER and CFC's15 Dec 2024 17:35
Kroger digital sales in Q3
While overall sales fell, Kroger’s digital sales grew 11% year over year, though the grocer did not provide specific figures. Delivery sales, which rose 18% from the year prior, outperformed other channels, with customer fulfillment centers playing a key role, according to CEO Rodney McMullen.
“Increasing ecommerce penetration is important to our model, as households who shop with us digitally and are in our stores are our most loyal customers and increase retail media monetization opportunities as well,” McMullen told investors during the company’s earnings call. “As our digital business grows, particularly in our delivery network, it continues to have a larger impact on our financial results.”