Definitely in oversold territory2 Jun 2021 10:35
I am buying BOO at these levels as I believe this month’s trading update will be better than expected. First the reopening of shops is unlikely to have had much material impact on BOO’s core business (if any), in fact I think the re-opening of venues will have led to an increase in business. Second the recent acquisitions picked up ridiculously cheaply are going to improve the outlook. Third the US is booming so sales there will be up which always gets the markets attention. Yes BOO may be unpopular with institutions at the moment but they won’t be able to ignore positive trade updates for long.