RE: Bottom5 Apr 2024 01:39
"Some on this board play down the importance of the Retail JV but, in reality, isn't it the model upon which sales of the technology depend?
Is the Retail JV adequately demonstrating the potential of OCDO's Technology and providing a convincing case for potential clients to invest in it?"
It depends on how much success or failure of the JV can be attributed to the Ocado technology. I agree, it should be a perfect showcase, but I think whether the technology is there or not, there are still problems to overcome.
Some key things in my opinion:
1)The move away from Waitrose changed the customer base.
2)The new potential customer base doesn't necessarily understand what's offered by Ocado now, and may perceive them as too expensive.
3) you have to know that M&S sell through Ocado. This is poorly advertised and there is no direct link from the M&S food website to Ocado.
So clearer messaging would help the retail arm no end and provide a clear demonstrator model for the tech arm.