RE: Suppliers Day Sneak Peak29 May 2025 10:22
There is no escaping the fact that the world's leading experts and suppliers of cosmetic ingredients spent years evaluating our patent-protected lysate before committing to it and have now launched it as one of their flagship/breakthrough ingredients for 2025. That is the biggest vote of confidence that we could ever have hoped for and should give us great reassurance.
We must wait to find out how many of Croda's manufacturing customers buy into it – and how many of their retail customers take it off the shelves – but Croda have had a long time to get the pre-orders in and they know what they are doing.
However much revenue has been received by SBTX to date – and my guess is that will be under £500k – it should be dwarfed by new orders and repeat orders going forward.
Much as I like SA and SBTX, I am not qualified to evaluate the potential monetary value of their research, discovery and patents; and I'm not going to believe unsubstantiated claims by SBTX…but I do accept that Croda know the value of our lysate and are almost uniquely well placed to monetise it, for their benefit and ours. So I couldn't be more chilled about our prospects – and it doesn't matter much how long it takes to build up a head of steam. Zenakine has been groomed for success, this year/next year/soon by the world's leading experts and that's good enough for me.
The fact that we are expecting news in the next few weeks is a bonus because I'm happy in a blackout.