Member Info for SharesRUs101

AUDIOBOOM is different in several key ways:

• It does not own exclusive content or IP – creators retain control

• It does not own the end audience – distribution is via Apple, Spotify, YouTube etc

• It operates as a monetisation and ad marketplace platform, not a content studio

• Buyers can replicate large parts of BOOM’s model internally if they choose

Because of this, BOOM is valued more like ad-tech / media infrastructure, not a premium content owner. Those businesses historically sell for 1.5–3× revenue, not 5–6×.

If sold at even 1.5-3x revenue means that AB Would be sold at no more than £10. Maybe the way to go is to increase their revenue.

A lot of people in the past keep comparing AUDIOBOOM to historic podcast takeovers like Gimlet, Wondery, The Ringer etc and asking why those sold for 4–6× revenue while BOOM hasn’t. It’s a fair question, but the businesses are not the same, and the market context has changed.

Those companies were bought during a platform land-grab phase (2019–2021). Spotify, Amazon and SiriusXM were fighting to own exclusive content, IP and audiences. Profits didn’t matter – they were buying user lock-in and listening hours. That’s why loss-making podcast studios could sell at huge revenue multiples.