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I am still holding by the time I read document, market was closed.

Tomorrow morning will dictate if I remain to hold or sell, shall see what SP does first thing.

If I sell up I shall remain here to just annoy you as nobody tells me what to do.

I emailed this morning, no response.
We shall all email them, not that it makes much difference but if they get 50 emails they are gonna be cursing us in the office and someone that matters my over hear and then maybe take it further.....

Just the chairman really not seemingly to give a toss or really know much when being interviewed from his fancy hotel by Levitt.

Also remember Shadowfall is not ethical by doing this as they are shorting this so are profiting from all this while trying to make Boo to be a villian but the real villian here is Shadowfall. However my view of Kumani has diminished as his attitude towards it all he seems to not care.

https://www.shadowfall.com/blog/2020/10/06/when-management-speaks/

That is not nice reading, may not sleep tonight fearing this might open at low 300's tomorrow or even 200's hopefully the impact from it has been fully felt or maybe not.

But this must all be creating a real grey cloud on this company as the fundamentals are incredible but the SP has slipped every day since results and continues to do so, how long until were back in 200s and I am invested here and now losing money and shall be exiting tomorrow if this falls below 320p, might even be gone at 325p as this is too depressing and there are much better shares to get in on such as ASOS, TED Baker and of course EV, Miners and Lithium shares.

I want to just say to myself stop checking the SP for a month and come back because it will be back to 380-400 levels but I am genuinely scared the witch hunt will go mental and I'd come back to find it at 250p or something crazy.

It makes no sense but reading that Shadowfall document makes me think that Kumani is maybe not a nice character he did not seem to care.

Shadowfall document is terrible reading. :(

Reads like Kumani really does not care at all and all he cares about is applying pressure to his buying team to buy at the cheapest prices to make maximum profits, does not seem such a nice guy but guess that is whole idea of the shadowfall document.

I am now at a loss on this with todays close.
The last lot of profits I took on this made me just under 8k.
I am now down on this and don't want to erode all the profit I previously took by just letting this crash more and more.

320p is where I think I need to cash out, absolutely 315p so that I still get out of BOO with a profit overall and then I guess just watch it and see where it goes, of course if I sell the next day it will go up 50p but as this makes zero sense why after the slavery allegations and a clear outline of what they intend to do and be open about to stop it ever happening again and then after amazing results and stonking growth we are now back to where we were before all those great RNS came out.

What gives, profit taking I get but is this really just that or is all confidence lost because the witch hunt seems never ending.

The argument could be leave the money here and come back in 3-6 months and it could/should be 400-500p but in that time I could of invested elsewhere and made a lot more, maybe also lost more but leaving majority of my investment pot locked away in here for months does not work for me with so many opportunties about at moment due to pandemic.

What exit prices do others have for covering their backsides.

Fact is I am losing confidence in the SP, the company and fundamentals are amazing but the SP is acting like that of a company in severe trouble, down down and more down, at this rate it will be in 200's before weekend and then no matter how good any future RNS/Results are we will just be back at 350p

So anything under 320p feel I am totally selling up and getting out and will probably look at more stable ASOS for majority holding and other shares for punts and back in BOO if it freefalls back towards 220p levels.

profit taking like many of us hearing confidence of it going up any time soon is unlikely so people are taking profits or feel they can sell now and get back in at a much lower level.

Freeing up cash and profits to put in more stable shares.

Or something negative is happening in background like major investor pulling out due to MP's letters or whatever reason.

I am now losing on this, if it drops below 325 tomorrow that is my exit and I shall go invest elsewhere like ASOS, but after they post results as sure they will retrace a little also but nothing like this.

Got to come good at somepoint mate, the fundamentals are there but the confidence is not unless it is pure manipulation but I doubt the latter, just lack of confidence or lots of people are ready to invest but their target is 320-330 levels at at 340 it is very close to such levels.

If we moved up and closed above 360 and stayed there a few days sentiment would be more positive.
Whilst we are hovering in this 340-360p range the sentiment is rather neutral and leaning towards negative.

It is either gonna hit 320-330 levels and then bounce or it will just sit in this range.

The witch hunt,, negative press cannot go on forever, perfect example being Cummings, media other MP's wanted him fired and it was all over prime time news, in the end he still has his job and nothing came of it.

This will all pass, BOO will post updates on further booming sales/profits, further incredible US growth and more acquisitions and we will move up but if we all learnt one thing everytime BOO moves up it also takes one big re-trace and then lulls around it never has a steady growth momentum, joys of AIM and a lot of PI's taking profits.

Lots of us got in around mid 200's I sold in mid-high 300's and took strong profits, I then got back in low-mid 300's and am pretty much at break even now whereas last week prior to results I was sitting on several thousand profit which I wish Id have taken but instead I have now watch that profit disappear and so far this share is not showing signs of reversing.

Hopefully today we can close around 345p down I know but then tomorrow we can move north a little each day, find stability and move slowly north.

Well said

Steve

Likewise if this gets down much lower I am just gonna exit and focus on NASDAQ.

We were 433p with less sales and profits, less growth. Growth has accelerated massively, profits are up and what caused the major drop in SP is being resolved but here we are fast approaching 300s again.......

Darren do you still have your short position open?

Maybe one on Middle East operations and first month sales volume.
Potential release of measure put in place since last RNS to tighten supply chain

Acquisition is my best bet they have all that money for sometime now so they must be performing due diligence on someone or close to finalising a deal.

BOO is undervalued by all true accounts but right now the confidence is not there or it is simply being manipulated as its on AIM.

Beauty of ASOS its on FTSE so nowhere near same amount of shenanigans

That is old news from May and even if they did have to pay the US100M fine they have the cash in the bank to do so and yes it would dent the SP but 200p DO NOT BE SILLY. Would course at most a panic 50p drop and would recover as thankkfully for Boohoo their profits are very strong and their cash in bank is ample.

However it is old news and there has been no further updates on this and Boo will have a good legal team to deny any such allegations so it could end with Boo paying nothing and getting all clear so surely that means then SP would also go up a little too.

ASOS were up considerably yesterday, new record highs, so they can retrace a little.
What is happening here at BOO is unrelated.

Looks likely :(

HOLD!
Price could dwindle down to 320p levels so be prepared for it going lower.

But remember this any updates from the BOD about new implementations, acquisitions or updates on new operations like Middle East and factory or RNS on increased holdings will boost SP.

Then as others said once we enter peak season price will move up as the pandemic is still here so high street will continue declining and digital will keep growing faster plus results from other online companies will help boost SP, ASOS, Ted Baker and others etc

HOLD!