RE: Positive RNS21 Feb 2022 07:39
You’re happy with effectively a trial stint selling on Amazon seriously? You’re easily pleased - sorry but let’s not mess around here RNS does not read well at all. Further delays in actual launch, products not right and sales not as expected. It seems a bit of a sh*t show actually. Third time lucky for an actual all singing all dancing launch some time in the future…I’m not impressed!
‘Although the Company has gained a highly encouraging customer response, with a returning customer rate of almost 60% and a 4.7 out of 5 average product rating on independent consumer reviews, total revenues have been below internal forecasts.
‘The Company has identified various factors that negatively impacted sales, including a policy decision by some of the world's largest social media companies. Google, and Meta's platforms Facebook and Instagram, prohibit advertising cannabis-derived products, which has prevented the Company's products from being promoted there. Cellular Goods' products are entirely based on lab-produced cannabinoids, are not derived from the cannabis plant and do not contain any illegal compounds such as THC. The ban severely constrained the Company's ability to promote its products to consumers, affecting sales.
In response, Cellular Goods has made significant changes to the media mix for its upcoming marketing campaign to work around the limitations imposed by these platforms. These changes required an overhaul of the original campaign and took time to implement, resulting in a deferment of the full marketing launch. The Company continues to lobby Google and Meta for a change in their policies.
Other factors that impacted sales included the anticipated delay in the launch of the face serum and a decision to pause sales of the After-Shave Moisturiser after some batches did not conform to Cellular Goods' quality specifications.’
Launch delay. Again
Product not conforming - quality issues
Revenue not as expected.
Lobbying the giants - good luck with that then in the near term
Sorry guys but healthy dose of realism needed here imho.
IMHO DYOR GLA
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