RE: Viktor pushing even further from yesterday!!!!21 Oct 2020 18:27
PART 3
Total dominance in the RFQs In the graph below, on next page, we have tried to illustrate Smart Eye’s dominance during the past two years, by summarizing all OEM and platform wins (excl. extensions), according to Redeye’s best guesses. The only officially announced customers up until today are BMW and Geely. We believe the two unknown German OEMs won in Q1’20 are related to two of Smart Eye’s first three customers, won in 2014-2017. One should also note that the 15 Smart Eye wins are not, in our view, necessarily equal to 15 platforms, since e.g. the Renault/Nissan/Mitsubishi Alliance shares platforms.
While Smart Eye and Seeing Machines (SEE) do not report design wins and business wins in the exact same way, we assume SEE’s nine programs are based on six platforms for its six OEMs. As can be seen in the graph above, win rates were roughly 50/50 until Q1’19 where it was a tie of 6 vs. 6 wins. Then, SEE hit a wall and has treaded water ever since, while Smart Eye during the same period has gone from 6 to 15 wins. On the timeline above, we highlight SEE’s modified partnership with Xilinx from the Capital Markets Day in November 2019, which was the first publicly announced strategic twist (fully planned from the beginning, or not). We speculate that the lack of wins during the past two years is related to the business model changes, although as previously mentioned, we do not know what is the chicken and what is the egg, i.e. if the business transformation is the cause or the consequence behind the stagnant business. We want to add that we have a lot of respect for SEE and expect the cutthroat competition to remain. However, we are always sensitive to the slightest business model change, especially when it coincides with losing business. Lately, SEE has announced several steps forward and strengthened ties in its partnership with Qualcomm. We do not think there is any exclusivity in this partnership. Second, our view of the future is a vivid ecosystem with many different semiconductor players manufacturing processors on the ARM architecture, challenging Qualcomm.