RE: GM Q&A5 Nov 2021 09:07
Based on your model and those calculations I agree with you. Don’t forget this is with no advertising and marketing really. Also factor in the 10,000 target is just AATAC, not Smoker Friendly. Also the 10,000 target is an “initial” target only and there are some 88,000 stores in that network. I’m sure we won’t feed all of them but 20, 30, 40 or 50%??? Then there are other massive chain stores are out that aren’t part of AATAC, supermarkets, etc.