The elephant in the room15 Mar 2024 10:06
Lebara is the elephant that makes it hard for other mobile network operators to make a decent return. They don't, as far as I know, even operate in Italy, so lots of competition even without them. I think Vodafone just need to become super efficient without reducing customer service. If my experience of renewing last week at a store in the North of England is anything to go by, they have a lot to improve upon.